Google Algorithm Updates August 2019

Oct 20, 2022

Welcome to Aspen Marketing's guide on the latest Google Algorithm Updates that occurred in August 2019. As a leading player in the Business and Consumer Services - Marketing and Advertising industry, we understand the importance of staying ahead in the digital landscape. Our team of SEO and copywriting experts is here to provide you with comprehensive insights into the recent changes made by Google and how they may impact your online presence.

Understanding Google Algorithm Updates

Google Algorithm Updates play a crucial role in determining how websites rank in search engine results pages (SERPs). They are designed to enhance the overall user experience by ensuring that the most relevant and high-quality content is presented to users. However, these updates can sometimes cause fluctuations in rankings, making it essential for businesses to stay informed and adapt their strategies accordingly.

Key Highlights of the August 2019 Google Algorithm Updates

  • Update 1: The EAT (Expertise, Authoritativeness, and Trustworthiness) update, which emphasizes the importance of quality content from credible sources.
  • Update 2: The Core Update, aimed at fine-tuning search results to align with user intent and provide more relevant information.
  • Update 3: The Mobile-First Indexing update, prioritizing mobile versions of websites for indexing and ranking purposes.

The Impact of Google Algorithm Updates on Your Business

In the ever-evolving digital landscape, it is crucial for businesses to understand the impact of Google Algorithm Updates. By staying informed about these updates, you can proactively optimize your website and content to maintain or improve your search rankings. As experts in the field, Aspen Marketing provides you with valuable insights and strategies to navigate these updates successfully.

Strategies to Adapt and Thrive

Our team of SEO specialists and high-end copywriters have crafted proven strategies to help your business outrank competitors and thrive in the online marketplace. Here are some key areas we focus on:

1. Content Relevance and Quality

With the EAT update, Google places significant importance on trusted, well-researched, and authoritative content. We assist you in creating compelling and informative content that meets these criteria. Our expert copywriters ensure your content aligns with user intent, conveys expertise, and maintains relevance to enhance your website's visibility in search results.

2. User Experience Optimization

Google consistently aims to provide users with a seamless browsing experience. Our team conducts thorough website audits to improve loading speed, mobile responsiveness, and overall user experience. By implementing technical optimizations, we help your website earn more points in Google's algorithm and provide a better experience for your visitors.

3. Mobile-Friendly Approach

As the world increasingly relies on mobile devices, the Mobile-First Indexing update becomes crucial. We ensure your website is fully optimized for mobile devices, making it not only search engine friendly but also user-friendly across all platforms. By doing so, we help you tap into the vast mobile audience and improve your visibility in mobile search results.

4. Backlink Profile Enhancement

An authoritative and diverse backlink profile is fundamental for achieving higher search rankings. Our SEO specialists engage in strategic link building efforts, acquiring quality backlinks from reputable sources in your industry. This enhances your website's credibility and boosts its chances of outranking competitors in search results.

Partner with Aspen Marketing for Unrivaled SEO and Copywriting Expertise

At Aspen Marketing, we are committed to providing businesses with cutting-edge SEO solutions. Our wealth of expertise in the Business and Consumer Services - Marketing and Advertising industry ensures that we deliver unparalleled results. Stay updated with the latest Google algorithm updates and maximize your online visibility by partnering with Aspen Marketing today.

Contact our team to discuss how we can help you navigate the complex world of SEO and outrank your competitors. Benefit from our comprehensive analysis, meticulous planning, and diligent execution in optimizing your website for the changing Google algorithm. Take the first step towards online success with Aspen Marketing!

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