10 Things to Do Before You Build a WordPress Website

Sep 29, 2021


Welcome to Aspen Marketing, your trusted partner in helping businesses thrive in the online world. In this comprehensive guide, we will walk you through the 10 essential things you need to do before building a WordPress website. With our expert advice and valuable insights, you will be well-equipped to create a successful online presence.

1. Define Your Website's Purpose

Before diving into the technical aspects of building a WordPress website, it's crucial to have a clear understanding of your website's purpose. Ask yourself:

  • What do you want to achieve with your website?
  • Who is your target audience?
  • What actions do you want visitors to take?

Having a clearly defined purpose will guide your decision-making process throughout the website development journey.

2. Research Your Target Audience

To create a website that resonates with your target audience, you need to know them inside out. Conduct thorough research to understand their demographics, preferences, pain points, and online behavior. This valuable insight will help you tailor your website's design, content, and functionality to meet their needs effectively.

3. Plan Your Website Structure

Creating a well-organized and user-friendly website structure is essential for both search engine optimization (SEO) and user experience (UX). Consider creating a sitemap and wireframes to visualize the structure and layout of your website. This planning phase will make the development process smoother and ensure a seamless user experience once your website is live.

4. Choose the Right WordPress Theme

With thousands of WordPress themes available, choosing the right one can be overwhelming. Take the time to research and select a theme that aligns with your brand identity, offers the necessary features, and provides ongoing support and updates. A well-designed theme sets the foundation for a visually appealing and functional website.

5. Optimize Your Website for SEO

To ensure your website ranks well in search engine results, it's crucial to optimize it for SEO. Take advantage of WordPress SEO plugins, optimize your content with relevant keywords, create compelling meta tags, and ensure your website has a fast loading speed. By implementing best practices for SEO, you'll increase your website's visibility and attract organic traffic.

6. Create High-Quality Content

Content is king in the online world, and a WordPress website gives you the perfect platform to showcase your expertise. Create high-quality, informative, and engaging content that resonates with your audience. Incorporate relevant keywords naturally throughout your content to enhance its visibility on search engines.

7. Implement Strong Call-to-Actions

A WordPress website is not just about sharing information; it should also persuade visitors to take action. Strategically place strong call-to-actions (CTAs) throughout your website to encourage visitors to sign up for newsletters, make a purchase, or contact you. Compelling CTAs guide visitors through the conversion funnel and contribute to the overall success of your website.

8. Optimize Your Website's Performance

A slow-loading website can drive visitors away and negatively impact your search rankings. Optimize your website's performance by compressing images, utilizing caching techniques, and choosing a reliable hosting provider. Regularly monitor your website's performance to ensure it remains fast and responsive.

9. Secure Your Website

Website security is a top priority. Implement security measures such as strong passwords, two-factor authentication, and regular backups to protect your website from potential threats. Utilize reputable security plugins to enhance your website's defense against malicious attacks.

10. Test and Launch Your Website

Prior to launching your WordPress website, conduct thorough testing to ensure everything functions as intended. Test your website's compatibility across different browsers and devices, check for broken links, and verify all forms and functionalities. Once you are confident in your website's performance, it's time to proudly launch it and start reaping the benefits.


Congratulations! You are now equipped with the knowledge and tools to build a successful WordPress website. By following these 10 essential steps, you can create a website that stands out in the competitive online landscape. At Aspen Marketing, we are committed to your success and offer expert guidance in website development and digital marketing. Contact us today to unlock your online potential!

Charlie Alpert
Great tips! 🙌 This guide is a must-read for anyone starting a WordPress website!
Nov 8, 2023
Jiri Rumlena
The marketing insights provided are invaluable. It's not just about the website, but also how it fits into the overall marketing strategy.
Sep 16, 2023
Desarae Walling
The step-by-step approach in this guide is very helpful. It's making the process less overwhelming.
Jul 8, 2023
Connie Boettner
The section on content planning really got me thinking. It's often taken for granted, but it's so important.
Jul 3, 2023
Rosalinda Abrigo
Great tips! Planning is crucial before starting a WordPress website.
Apr 15, 2023
Melissa Hayden-Raley
I like how the article emphasizes the need for regular backups. It's something that's often forgotten until it's too late.
Mar 12, 2023
William Snell
The advice on choosing the right hosting service is essential. It can greatly impact website performance.
Jan 3, 2023
Barbara Mackey
I appreciate the emphasis on understanding the target audience. It's a fundamental aspect often overlooked.
Dec 3, 2022
Ruby Phung
This is an excellent guide for beginners. It breaks down the process into manageable steps.
Jul 8, 2022
The article's focus on SEO is enlightening. It's a vital part of website success.
Apr 25, 2022
Amy Streeter
I never thought about the importance of security in the initial stages of website creation. Thanks for the insight!
Mar 4, 2022