Welcome to Aspen Marketing, your trusted partner in the ever-evolving world of online marketing. As a leading Marketing and Advertising agency in the Business and Consumer Services industry, we understand the importance of staying ahead of the curve, especially when it comes to the Google algorithm updates. In this article, we will explore the Google algorithm updates that took place in December 2019, and how we help businesses navigate through these updates to achieve higher rankings and increased visibility in search engine results.
Understanding Google Algorithm Updates
Google, being the most popular search engine, continuously updates its algorithm to provide users with the most relevant and authoritative content. These updates aim to improve the overall user experience by ensuring that websites providing high-quality and valuable information are rewarded with higher rankings. However, these updates can sometimes affect website rankings, making it crucial for businesses to adapt their online marketing strategies accordingly.
The December 2019 Algorithm Updates
In December 2019, Google rolled out several important algorithm updates that had a significant impact on search engine rankings. It is essential for businesses to understand these updates in order to maintain or improve their positions in search results. Let's dive into the details of these updates and how Aspen Marketing can help your business succeed:
1. BERT Update
One of the major updates in December 2019 was the introduction of BERT (Bidirectional Encoder Representations from Transformers) algorithm. BERT is designed to understand the context and nuances of search queries better, leading to more accurate search results. This update improved Google's ability to interpret natural language and enhanced its understanding of user intent.
2. Core Update
Another significant update during this period was the Core Update, which focused on improving the overall quality and relevance of search results. This update impacted various ranking factors, including content relevance, user experience, and backlink quality. Websites with high-quality content and positive user experiences were rewarded, while those with thin or low-value content saw a decline in rankings.
3. Mobile-First Indexing Update
As mobile usage continues to dominate, Google made further advancements in its Mobile-First Indexing update. This update prioritizes mobile versions of websites for indexing and ranking. Websites that are optimized for mobile devices and offer seamless user experiences across different screen sizes gained an advantage in mobile search rankings.
Navigating Through the Updates
Adapting to Google algorithm updates requires a combination of technical expertise, industry knowledge, and a deep understanding of your target audience. At Aspen Marketing, we specialize in helping businesses navigate through these updates and achieve sustainable online success. Here's how we can assist you:
1. Comprehensive Website Audit
We start by conducting a comprehensive audit of your website to identify areas that require improvement. This includes analyzing your content, website structure, mobile optimization, page loading speed, user experience, and more.
2. Content Optimization
Our team of experienced copywriters and SEO specialists will optimize your website's content to ensure it is tailored to meet Google's latest quality guidelines. We focus on creating engaging, informative, and keyword-rich content that provides value to your target audience.
3. Technical SEO Enhancements
We implement technical SEO enhancements to improve your website's performance in terms of crawlability, indexability, and overall site speed. This includes optimizing meta tags, header tags, URL structures, internal linking, and schema markup, among other technical aspects.
4. Mobile Optimization
To capitalize on the Mobile-First Indexing update, we ensure your website is fully optimized for mobile devices. Our team focuses on responsive design, mobile-friendly layouts, and optimizing page loading speed for an optimal user experience on all devices.
5. Link Building Strategies
We develop sustainable and high-quality link building strategies to improve the authority and credibility of your website. Our approach involves earning authoritative backlinks through content creation, targeted outreach, and relationship building with relevant websites in your industry.
6. Continuous Monitoring and Reporting
We continuously monitor the performance of your website, keeping track of search engine rankings, organic traffic, and user behavior. Our detailed reports provide actionable insights, allowing us to make data-driven decisions and further optimize your online presence.
Staying updated with Google algorithm updates is crucial for businesses to maintain a competitive edge in the online marketing landscape. Aspen Marketing, with its expertise in the Marketing and Advertising industry, offers tailored solutions to help your business navigate through these updates successfully. Contact us today to take your online presence to new heights and achieve long-term success.